Monday, November 23, 2009

Brandon Jennings' New Shoes

As you already know, I'm a very powerful advertising executive.

Heeeeeyyy. You want some ads?

And you already know that I'm down with shoes.

Heeeeeyyy. You want some shoes?

But you probably didn't know that I was working closely with Under Armour to create the newest shoe for their biggest (and only) NBA endorser, Brandon Jennings. Brandon wanted to go with something that represented his team, the Milwaukee Bucks. I think we subtly alluded to that with this newest signature shoe, the BJ2.

The BJ2

There's some pretty impressive performance features. The zipper helps to maintain the low profile that Brandon likes, and the Hoof BottomTM allows for forefoot flexibility. Of course the coarse deer hair (obtained from real deer carcasses*) let's Brandon's foot breath, while keeping it dry and warm. The extended Deer Ankle TechnologyTM gives support to both high and low ankle sprains.

Inspiration

We really looked to nature on this project, and I think it turned out pretty well. In fact, Brandon was wearing the shoes during his 55 point explosion. That's a pretty ringing endorsement. Right now, the shoes aren't available for the public, but they will be released over All Star Weekend. These will be especially great during the cold winter months. Stay tuned for further updates.

*No deer were harmed in the making of the BJ2. All hair was obtained from a roadkill exchange initiative in the Milwaukee area.

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